"Japanese micro-channel" LINE nearly 200 million users want to fully enter the U.S. market

Magazine website reported on July 18, mobile instant messaging application's rapid development has gone beyond instant messaging application areas. KakaoTalk and Kik being transformed into social networking platform on which to develop third-party applications and games. LINE at the very start with free SMS and call services, but now they want to fully functional entertainment platform conversion.

Headquartered in Japan and South Korea LINE KakaoTalk and China belong to Asia's most popular micro-channel mobile instant messaging applications. LINE known in the world with 190 million registered users, of which 80% said monthly active users. Now, with many celebrities in Asia and Europe to establish a partnership, it is trying to expand its U.S. market.

"We have been so successful in Asia, now we need to go out." Responsible for this three regional operations LINE executive Jeanie Han said. LINE in Japan, met through mutual contacts contact with Jeanie Han, after that, Jeanie Han in 2012 joined LINE. "They found me and told me they wanted LINE going global, not only do they need a marketing and business development people can do." She said.

Jeanie Han in Hollywood's Paramount Pictures (Paramount Pictures) spent 10 years in business development, although the film, and mobile instant messaging application seems to be two and irrelevant to the world, but Jeanie Han says exists between many intersection. "I joined LINE, because I think they have the potential to become the next generation entertainment platform." Her in her office in Los Angeles, said in an interview.

Jeanie Han is a Korean-American, able to use her experience in film marketing in Spain to promote the development of LINE, LINE This is the first development in the Asian markets in the world outside. She said she lived in Spain for two months, understand the local market and eventually invited the Spanish film star Hugo • Silva (Hugo Silva) and Michelle • Jenna (Michelle Jenner) to the LINE on the opening of "official account" and starred in TV commercials for the application shooting.

LINE popularity soared, directly to the Spanish domestic dominant mobile instant messaging application WhatsApp pose a challenge. It is said that 95 percent of the country on both the security of the smart phones WhatsApp. To date, LINE has 15 million users in Spain, Jeanie Han said that in just six months increased by 300 times. She will be partly attributed to Spain is Europe's largest smartphone market, one of the Spaniards adopt new technologies and the speed is also the fastest of the column.

LINE is a free application, but it is still in the first quarter of 2013 achieved $ 58 million in revenue. Half of which comes from sales of the game, while 30 percent, or about $ 17 million from the sale of 8000 models digital stickers.

LINE and 20% of its revenue from other sources, such as those signed by celebrities and corporate brand official account of revenue-sharing agreements. So far, the service has not yet appeared in the United States that a household name, but it comes with SNSD and other Korean pop groups, birds and style resembles Uncle Justin • Bibb pop star G-Dragon signed a contract.
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