LED lighting application trends and market structure analysis

Enter the flexible led strip industry in recent years more and more enterprises , but most companies do not really look at the characteristics of LED lighting industry , the situation and the market structure, no direction , causing many companies both in the production, sales or the channel layout seemed very impetuous. Most of the current size of the domestic lighting enterprises , in order to get the final say in the market is very difficult, but if it has the appropriate strategy in the supply chain , companies in the market segments remain promising, does not depend on the courage to fight , but by strategy.

Quick Start global LED lighting market , driven by the rapid application and enterprise supply chain cost optimization techniques subversive control . Competition in the Chinese market has brought some progress in globalization , the first is the globalization of the supply chain , and the second is the rapid increase localization OEM / ODM capabilities.

For LED lighting companies, an era that price alone is not the foundation of excellent survival, channel development costs rising , more and more serious product homogeneity , how should companies do ? Where is the way out ? Many enterprises in the supply chain to enhance secretly internal strength, market segment positioning , optimizing product mix , what is the next three years to fight ? Supply chain .

In addition to supply chain optimization , led tape market trends for the next few years , with the LED lighting market, the overall situation for the better , home lighting, commercial lighting and outdoor landscape areas being ushered in "Blue Ocean ", but with the traditional lighting industry different yes, the arrival of the era of LED lighting will break the old original channel model , lighting companies have to make changes in the transformation of marketing, in order to adapt to the new situation lighting market rapidly changing .
China's future hopes rely on LED lighting traditional lighting industry since the original accumulation of complete industrial chain in Zhongshan, Zhongshan district , in the era of LED lighting big wave , can quickly complete industrial upgrading.