LED gas station effectiveness analysis of new media
Through a second-tier cities 18-60 years resident in the study found that the gas station is in the first camp, the media has been contacting various media arrival rate, followed by the first camp district LED large screen, radio (traffic frequency), outdoor Lightbox / big, elevator LCD / poster media, media stations.
Survey shows that 75% of users have access to the gas station LED screen advertising, they think new media advertising eye-catching LED gas station, update fast, high reliability, product and brand image enhancing effect. Surveyed advertisers and scholars, new media LED gas station precise and strong, good coverage of the car owners. LED gas station is ideal for the automotive industry of new media can be used in the new car market, product promotion, brand exposure, image transmission, or to inform the second car for active people, service, and financial policies, promotion of high-end products. Similarly, gas stations also apply to new media LED automotive peripheral industries, real estate, FMCG, finance, medicine, entertainment and other industries.
LED gas station has a potential value of new media. Currently stations are constantly scale new media network building, once a larger scale, will form a considerable influence. With the purchase of the policy implementation, how to pull the car's increased redemption is a problem mostly automotive advertisers need to consider. Meanwhile, LED gas station on the new interactive media to be strengthened, such as a combination of online and offline activities to enhance the trust and goodwill of the audience, combined with public service information, publish relevant information to enhance life correlation with the audience and so on.
Future intelligent LED lighting trend analysis
From investors to architects to plan from senior engineers, process engineers and operators , from wholesalers to retailers worldwide lighting, plating technology, as well as professionals in housing and building automation industries are all being Light + Building attracted .
The author is the greatest feeling than the development of intelligent LED and oled no doubt become the protagonist of the show , which also engaged in the work of the author LED drive power with greater confidence and encouragement. These LED / OLED lighting has a beautiful appearance, comfortable light-emitting surface , the unique structure, intelligent control , ultra-high performance parameters or advanced features , spiral -shaped folding design, etc., and some people even subvert the concept of the traditional lamp and bring a very comfortable and unique lighting environment experience. Compared with traditional lamps , LED lamps not only have environmental protection , energy conservation , safety and other advantages, but also its unique physical properties of solid-state lighting , making the flexible modeling and intelligent control has become more and more designers to pursue . LED / OLED products are unstoppable trend to rapid occupation of the traditional indoor and outdoor lighting markets.
LED lighting industry after years of rapid development, including the replacement market for indoor applications has slowly reached its peak , intelligent LED lighting control is largely Trump . How to adapt to the development trend of the industry is also a problem of global LED driver power supply manufacturers are most concerned about . This year's Frankfurt Show, the world's major power supply manufacturers gathered , have come up with their latest research and development of products and solutions appeared as PhilipsAdvanced the Xitanium "Xtreme" series of constant current source, a collection of DALI, TIMER ,0-10V dimming function ; Meanwell launched 6 0 0W high power supply ; Inventronics adjustable power to bring a variety of appearances , Osram has launched a set of adjustable products and some smart sensor power . Generally described as one hundred gongs , crafting , covering the European market mainstream smart dimming protocols.
Of course , you want to win more market share in the European market alone is not enough to launch new products , product quality , reliability, thermal performance , pricing strategy , and with the support of technical and sales services are very critical factors. Frankfurt Show the world just to provide exhibitors a more integrated platform for the exchange of large , how much faster and more effectively seize target customers better and more timely good customer service is the individual exhibitors should think about.
LED power demand from the market point of view the product features , compatible with DALI dimming is an obvious trend , indoor and outdoor lighting products have DALI dimming demand , so the driver is compatible with DALI power supply agreement will become critical ; hand , ClassII, SELV power LED also put forward higher requirements: insulation , low voltage ; Finally, there is a collection of sensor , such as daylight sensors , body sensors , acoustic sensors , etc. should be dynamic , as well as Wifi, Bluetooth , RF, Zigbee wireless control technology, in the European market has gradually become popular in the near future smart home lighting and smart city lighting will no longer just a dream .
Overall, this year's Frankfurt show, exhibitors from China LED manufacturer regardless of quantity or quality than the last exhibit significantly improved, further enhancing the image of Chinese enterprises in Europe and in the global lighting counterparts . 10.1 China Pavilion is slowly form their own core competitiveness, looking upstream and downstream industry chain enterprises more exchanges and cooperation in order to create intelligent LED industry chain contributions to innovative technologies and solutions.
LED street light has entered a golden period
With the development of the times, the city's night and ultimately it 's always decorate . Regardless of where to go , in that gorgeous piece of lighting are you trek direction. Lights, everywhere, but it truly shines every city in the evening , so that people outside the home safely .
In the world of energy saving suggestions environments , LED lights rushed into every country , every city , known as the 21st century's most promising open green lighting.
LED lights and traditional high pressure sodium contrast , flashed its charm together .
Primary , led street light power was now arrived in 110-130lm / W, plenty of room to expand , in theory, be able to arrive 250lm / W. The high pressure sodium light power is only increased with the increase in power , and therefore , led street light efficiency is stronger than all the high-pressure sodium lamp , energy-saving purpose to arrive .
Secondly , based on scientific data flash , led street light color much higher than high pressure sodium lamp , high pressure sodium lamp CRI is generally only 23 or so, but the LED lights CRI was able to arrive 75 or more, that is, the arrival of equality brightness, uniform illumination LED lights can reduce more than 20% of the high-pressure sodium lamps .
The third , led road lighting failure is small, the data flash, it 's light fades a year less than 3 percent , so even if the use of 10 years , it is still able to arrive from the use of illumination needs , and high-pressure sodium lights failure on a large multi- , about a year to more than 30% can be reduced , therefore, designed to use power led lights , it can be much lower than the high-pressure sodium lamps .
Ultimately, the use of life expectancy led street is very long, it can use more than 50,000 hours and serves a three-year warranty , compared to traditional high pressure sodium lamps, can save a lot of capital, and its unique energy-saving automatic control equipment, so she without the same time to meet the largest possible reduction in power and save energy ; more importantly, it does not contain harmful metal mercury, when retirement does not constitute any damage to the environment.
Today, everyone's getting into the green horizon , energy saving concept is growing in popularity , the outlook can be described as a gorgeous led street .
Modern design style of LED lamps The beauty of the full display balance
Modern lighting has become your fans are involved in the design field, and how to apply modern design style and the integration of practicality, also became the most attention to the designers.
Recently, a man named Sandro Lopez designers use their creative interpretation of a modern design meticulously style droplight, look very appealing.This kind of lamp act the role ofing through the chimney of different size and weight, using elaborate collocation gives a perfect balance design lets a person fix eyes upon, and crumbling balance design, and at the bottom through a conspicuous red ball to grasp the overall balance lampshade.At the same time, this kind of lamp act the role ofing use LED light source, lamp shade also look very smooth, the beauty of the modern design of incisively and vividly.
How, if the home is decorated, are very much hope to the table above fitted with a lamp that droplight so perfect?
Hong Kong airport with LED energy-saving lighting design
Promotion, popularization and application of LED lighting technology and a wide range of products, so all types of energy-saving lighting in the country places possible and trends. However , in the specific energy-saving lighting projects , but often because the manufacturers and owners emphasis on " saving " the number of dimensions to consider , ignoring the lighting quality ( such as glare control , color rendering and color temperature , etc. ) dimensions of demand, thus resulting in some well-designed project , after the transformation of the lighting effects greatly reduced. After reportedly replaced with LED saves 50 % of the electricity reform in Hong Kong Chek Lap Kok airport that is regarded as one example.
Chek Lap Kok Airport in Hong Kong , we can still see the original lighting design in the pursuit of high glare control and high standards , as well as careful layout and design aspects of the spatial intensity distribution . However, after energy-saving LED glare control obviously incompetent a little force .
Exit aisle -based lighting uses a dual tube T8 Grille , lighting darker cavity itself , cut the light angle, glare control is very good. If not out of habit looked closely, the basic feel the presence of the lamp . This has now been replaced with LED lights the lamp , the effect can be.
The middle of the light with the introduction of natural light to supplement the indoor lighting. T8 Grille even as both sides use the lights, you can see the brightness of the left wall of the higher right part of the glass partition wall , part of the light box.
A closer look at the following picture of the two rows of lights , you will find all the polarizing wall wash light distribution design , the designer can see the care and thought : Left row of wall wash lights enhance the visual brightness of the wall , the right row of lights with the role of the conveyor belt in order to improve on the vertical illumination ; considering the needs and requirements of visual comfort and communication function space .
Replacing LED downlights can be said to be a flaw. After this replacement lamps , the entire airport space , everywhere they have caused glare . I think the only explanation can be made far-fetched , that is at the end of the conveyor belt , you need to use " harsh glare " to be alert to travelers .
Introduction of natural light , a combination of secondary reflections and Spotlights , the left and right side of the figure below two-story LED downlights on the map is still a " bright spot ."
Metal Halide Downlight original use , glare control was significantly better than the above LED downlights , vision does not appear to direct light.
Indirect light down lighting used to create a low open space comfortable environment . Fortunately, because the LED lamps can not be 360 ° light, did not do the replacement , still keep the original T5 light.
This is the exit to the transition area after baggage waiting area , the space is very low ( about visual 2.5m ) , using a secondary reflector lamp panel surface mounting , looks very noisy , right ?
But if you stand baggage hall of view ( picture on the right ) , you will find that the entire space is concerned, this area is necessary to improve the brightness of smallpox .
From the above chart we can see the entire high baggage hall space, light is good, but the basic feel of lamps exist , like the outdoors , like on a cloudy day . Good spot walls leaked secrets visual perspective : LED light source to replace traditional fluorescent light sources is another flaw with the light fixture becomes very strange . And the light blue color is a very light make people uncomfortable .
Energy-saving lighting currently carried out in full swing , in fact, there are many "myths ." These errors, such as not taking into account only the energy-saving lighting quality for consideration, as the owners, designers and manufacturers , the role of these stakeholders in the project under way , in part, really do not understand , some do not want to know , some people are deliberately confuse .
Finally, a little joke to satisfy users:
A man went home to his wife: I saved a dollar today , I followed the bus to run back.
His wife said angrily : how do you not follow the taxi and ran , you could save ten dollars too!
Although the joke is a joke , but there was a lot of domestic energy-saving projects out of the data , I am afraid it is, " followed by a taxi run ."
The difference is that this really money .
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How to choose the right LED Lighting Supplier
Before the era of the rise of the lighting industry , domestic demand continues to adjust the structure of the economy and living standards , the rapid growth of the national and cultural qualities , combined with the real estate driven by market demand continues to rise , which means lighting industry has a large market space for development and investment opportunities.
LED rapid penetration , the pattern of lighting industry has undergone a major historic turning point - LED will replace traditional lighting is not the legends . Changes in industry structure , and also accompanied by changes in consumer shopping habits .
Engaged in the operation , distribution of intermediate marketing agency , upgrading many problems facing increasingly being put on the agenda . Sales started slowly from the traditional model of market facing product upgrades. Market business model upgrades and other issues tangled obscure , for most marketing agencies consensus.
Personally believe that we should take now specialized, short- channel flow model. Now the LED industry , the abundance of enterprises to enter the field , the formation of the current LED industry bubble, the tech bubble , shrouded in the LED lighting industry , resulting in a lot of marketing agencies choose to operate I do not know what brand. And the choice of cool to watch, do not want to become foam enterprises assault chess, the distribution of choice for most , they believe there are many star brand was born in the round of reshuffle , when there are a lot of companies will back line .
Choose LED lighting brand , personally think that should be the main consideration , investigation following aspects in order to reduce the risk of marketing agencies or brokers , guaranteed benefits .
First, plant size , entity , qualifications, and feel the point of view of the scale of production enterprises , independent research and development ability , the real economy there is no bubble .
Second, the product structure. Observed enterprise product portfolio , product lines and their needs are , where the market match.
Third, product positioning, refer to the selected business units crowd market positioning . Assuming modern style modern lamp, to examine the trading price of the municipal general operating units in cities where the average each lamp , and then select the equal positioning products to meet market needs.
Fourth, the product style , refers to the range of products to select a professional management style . First decade hodgepodge is most advantageous to do , and now is not clear if there is a great risk positioning style . For large operators , it can be partitioned display different styles of products, such cases often only a certain style of best-selling products , other styles are affected.
Fifth, the business management of the channel , tone scale, the most important in this regard . Business channel positioning, late interest can be protected, companies do not have a clear channel development restrictions , while damage to the interests of dealers , how to protect the complainant , can not go into detail here . Have a common goal of the benefits of cooperation as the driving force . Enterprises and operators need to understand is that in order to ensure long-term interests of both sides .
Sixth, the enterprise's internal environment , an enterprise management process , including production management, quality management, personnel management.
1 . Production management, refers to the production management system, excellent production process , to protect shipping date , the successful completion of the transaction orders , will not break faith with the people .
2 quality management, quality management system to understand the business , from raw materials, processing, molding to packaging , every procedure and inspection , verification efforts, treatment efforts. Some companies do not even quality management , quality management and some companies do not have real power , can not play effect, useless. Want to do is the essence of the product from the beginning of the product , rather than sell.
3 Personnel Management , which is also very important thing , all of the products from the people, the general culture of employees to see the level of quality , I believe that first-class products are made out of a first-class workers . Furthermore is the mobility of employees , some highly mobile employees , basically no older employees . Frequent job mobility , new products quality can be guaranteed? Flow of senior management is fatal, hope you pay attention when choosing brands view .
Personal experience to say the things I was working one day , came an industry source , showed me a business card, is director of marketing a brand , do the investment work.
What channel is that if you want to open stores , give you a sample should be charged. The market share of an area for you to do , if not to engage in the store , you can enter some of the goods, there are projects can be sold retail , large price can be discussed .
Reflects the company's employment threshold, do not know what channels people to develop the market , we can imagine what his company . His products will protect you, benefits guaranteed? He came out to his business that affect how much , I believe no one will invest in his product .
These are my personal views , and now many companies over- promise , to many dealers losses. Corporate investment will usually see the real data , hoping the dealer when selecting suppliers to the corporate site visits , to get accurate data can only start in order to avoid losses.
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Office lighting can affect your happiness ?
Look around your office , a small one desk , and what you can not do without ? Tables, chairs, computers, hand coffee, oh , yes, there is light. No matter how much you reluctantly , had to face the fact that our internet lengthen working hours, this may become a long working 12 to 16 hours a day. Tables, chairs, computers, lights , and so something with your work , but also increasingly affect your morale , productivity and health. For example , the relationship between fatigue and chairs with height , angle and cervical computer relationship , yet most overlooked , is the relationship between light and dark with emotion.
In fact, this effect years ago, Hawthorne experiments get verified . Hawthorne effect (Hawthorne Effect) is the origin of a series of experimental studies between 1924-1933 in , by Harvard psychologist George Elton Mayo (GeorgeElton Mayo) research team led by Professor made this concept. Experimental study is the beginning of the relationship between working conditions and productivity , including the impact of the external environment conditions ( such as lighting intensity , humidity ) and psychological factors ( such as rest interval , team pressure , working hours , managers leadership ) . Researchers generally agree with the physical condition of the office environment lighting , noise, humidity has a greater impact on employee productivity . They believe that if employees work more moderate conditions , its efficiency and performance are bound to be raised.
London Metropolitan University job performance center director Professor Jo Silvester and her partner research shows : the sun has a positive effect on subjective well-being of employees ; employees are more willing to work in the position of a window or natural light exposure. However, the nature of modern work meant to let many employees bathed in natural light is not always feasible . This highlights the need for employees to understand the application of artificial lighting happiness and performance of direct or indirect effect on .
What kind of light best suited to the office environment? Department of East China Normal University , doctoral tutor Professor Cui Lijuan from two dimensions of space and time to tell us how light acts on the spiritual world .
Spatial dimensions
With the diversification of the market economy and changing the operating structure of the company type , department, degree of independence and independence of the staff will make a big difference , so now the company slowly began to focus on division office area , a different area to the staff to create a different atmosphere. And it is that the lights flash in the pan , it can help us create this different atmosphere.
1 Shared office
Shared office in one of them , using a single large main light possible? Can not. Why ?
First, from the office on the pattern of division , we certainly would like to move closer to the main light source , thus limiting the arrangements and chairs placed in position flexibility.
Second, from the psychological experience , such lighting arrangement , it will make sitting in the office "dark" corner outlier employees to produce a psychological sense , office groups feel they have been marginalized and not taken seriously , it will be greatly reduced identification with the company. While sitting in the "center" of the staff , was a strong light irradiation, also produce anxiety , tension, affecting work .
2 lounges
The lounge is a place to relax , but also an important part of the company humane management , relaxation lounge is represented . I ask, if you can relax in the lounge with a cool light it?
No, because the cool lighting give people a feeling of cold , it is difficult to relax under the cool light , nervous , and even inspire people a strong desire for self-protection .
How to do ? We can use warm light , because light is to create a warm and friendly , warm atmosphere , and this time it will relax the brain and muscles , resulting in a break. At the same time the environment in the design , you can also consider the color of the wall color and lighting combine to make people feel warm at this time , to achieve the purpose of relaxation .
3 conference rooms
Meeting room functions generally more complex , and sometimes need to relax in the conference room about, to the point of brainstorming , but sometimes meeting room will be a very serious matter .
The best in the conference room lights can be switched , for example, when reading , the light focused on the desktop , allowing employees to use when brainstorming warm diffuse light .
Time dimension
As we all know , each person daily , monthly, quarterly activities are as light and dark rhythm works, in the process of human being activated , the sleeping sleep, wake up when the awake
A daytime office workers. Under low light conditions they will feel slack. Because of insufficient light will enhance the secretion of melatonin , disrupting the biological clock staff , reduced efficiency , thus affecting the health, of course, will affect the work efficiency. For office workers during the day and what the most appropriate lighting it? Maximize the use of natural light , which is not only conducive to energy conservation , and more importantly, it is bright and soft , to our mind have a good effect, so this time if we will combine the use of artificial light and natural light , it would daytime office workers create the most comfortable environment.
2 crazy overtime family. Good bosses do not let hard overtime in the dim light . From the physiological mechanism , the brain after receiving stimulation due to light , may regulate the secretion of melatonin , which affects sleep and wakefulness mechanisms. In addition , in terms of psychological mechanisms , dim lighting gives the impression that relatively desolate, neglected .
In short, we find a way for our staff to create the closest natural light illumination , because the closer to nature, the more people feel safe and comfortable. Therefore , our office designed and constructed to be close to natural light , light to moderate to strong intensity , partial color white , light rhythm weaker . For high-end office space has a large company, even a bad lighting conditions affect 1% of the staff 's attention, think about it, it will be equivalent to reducing the company how much revenue it?
