To Chuan Apple iPad shipments this year is expected to be reduced by 12 million
Taiwan "Electronic Times" (Digitimes) website Thursday, citing people familiar with the news that Apple is planning this year iPad shipments expected from the previous 100 million men raised to 88 million.
The news that Apple plans to this year's 9.7-inch iPad shipments expected from the previous 60 million men raised to 33 million, while shipments of iPad Mini expected to be raised to 55 million from 40 million in the previous This means that this year's overall iPad shipments expected from 100 million down to 88 million.
Industry sources say that, for investors, the concern is that the shift: consumers' propensity to buy. Apple initially thought, the the traditional iPad shipments of 9.7-inch higher than the iPad Mini, and now is just the opposite.
Price, iPad Mini starting price of about $ 170 lower than the 9.7-inch iPad. Apple executives have said the the iPad Mini margin is less than the average profit margin of the company. This means that iPad Mini greater shipments, Apple's overall profit margins will be lower, thus affecting the growth of Apple's revenue.
Industry insiders say eating into iPad sales, iPad Mini may sound bad news, but it's better than another case: that consumers not to buy iPad Mini, and the choice of Amazon, Google or Samsung and other competitors' products. If so, Apple is not only no revenue, will lose market share.
