Domestic enterprises provoked U-LED and OLED dispute

The first quarter of this year , the hot TV market constantly , foreign TV brands have launched new products , to seize the commanding heights of the market , display technology and content applications become mainstream technology breakthrough two . Sharp introduced the new four-color technology challenges 4K HD TV , Sony ( 17.96 , 0.01, 0.06% ) posted 49 inches - 85 inches 9 new 4K TV , Hisense and 11 in the series of video content sites contracted to build the pool , and publish that can be comparable with oled ULED; Changhong main home internet , TCL released a television game , Chinese brands have force intelligence ......

This industry insiders , the next few years , foreign re- display technology, the development of domestic heavy smart TV market pattern will become increasingly apparent.

Domestic brands " carrot and stick"

I learned that with the domestic color TV camp differentiation , how to go out of their way to make each color TV brands have different considerations between . Hisense is the only one "carrot and stick " of the enterprise .

Previously, Hisense strategic cooperation with 11 video sites lead the industry buzz , Internet TV content service model allows users to subvert surprised , let opponents by surprise. Meanwhile, the bulk Hisense ULED TV market, but also to OLED camp " little friends " no small surprise, because ULED contrast reference is to be high hopes OLED. According Hisense introduced , ULED TV in color saturation, and contrast performance on OLED equivalent in brightness, technology maturity , other aspects of life than the OLED advantages , but less than half the price of OLED ULED , therefore, a strong ULED competitive market is self-evident .

China Electronic Chamber of Commerce Deputy Secretary-General pointed out that " in 2014 , to get rid of the TV market, product homogeneity , Sharp introduced a new generation of four-color technology , LG Electronics pushing OLED TV , Samsung promote UHD TV , Hisense main push ULED TV, while other parts of the domestic color TV enterprises will focus on the development of smart TV promotion, the next few years , foreign re- display technology, intelligent re- developed domestic color TV market pattern will become increasingly apparent . "

The positive consumer technology dispute

Recently, the China Electronics Technology Group III Institute , the National Radio and Television Product Quality Supervision and Inspection Center and other experts and consumers ULED and image quality OLED TVs subjective evaluation, the evaluation results also show that the clarity, color and so on eight key quality indicators , ULED not less than OLED, in the motion picture performance , sharpness, color aspect should be better than OLED TV.

Under enormous pressure ULED 's , OLED camp also actively promote the development of OLED TVs. LG held a conference to launch the product tour activities , eager to promote the OLED TV market .

Believes , with 51 , Brazil World Cup approaching, ultra high-definition TV market will advance the outbreak , when ULED with OLED dispute will be intensified , who will win ? For the current dispute in the technology market, industry insiders consumers really the right to vote . But one thing has reached a consensus , and that is through the product "contrast experience" separation of pros and cons , which should be a good thing for consumers , consumers will ultimately benefit the final in this competition .

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